Privacy Policy

Blue Chip Realty Advisors
Last updated: October 19, 2025

1) Who we are and scope

Blue Chip Realty Advisors (“Blue Chip,” “we,” “us,” or “our”) is a licensed real estate brokerage located in Massachusetts. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use https://bcraboston.com, our contact forms, text/SMS programs, email newsletters, and other online or offline services that link to this Policy (collectively, the “Services”).

We operate within the United States, and our Services are intended for U.S. residents.

2) Summary

• We collect contact details, property preferences, and site usage data.

• We use this information to respond to inquiries, provide property listings, and improve our services.

• We share information only with trusted vendors (hosting, CRM, analytics, IDX providers) and when required by law.

• You can opt out of marketing communications anytime.

• We comply with Massachusetts data-security laws and maintain a Written Information Security Program (WISP).
  

3) Information we collect

Information you provide directly:

• Contact details (name, email, phone, address).

• Property needs, price range, and location preferences.

• Messages sent through our contact forms or by email/text.

• If you become a client, limited transaction and showing information.

Information collected automatically:

• Device and usage data (IP address, browser type, referral pages, time on site).

• Cookies and analytics identifiers to measure website performance.

• We use tools such as Google Analytics for anonymized site analysis.

Information from third parties:

• Lead sources (e.g., Zillow®, Realtor.com®, Facebook Lead Ads).

• IDX/MLS technology partners for property searches and saved listings.

Children:

We do not knowingly collect personal information from children under 13. If we discover such information, we delete it immediately.

4) How we use your information

We use the information we collect to:

• Respond to inquiries and provide requested property information.

• Send property alerts, newsletters, and market updates.

• Operate, secure, and improve our website and CRM systems.

• Comply with legal and regulatory requirements.

• Send promotional or informational messages (you can opt out anytime).

5) Cookies & online tracking

We and our partners use cookies and similar technologies to:

• Enable website functionality.

• Measure usage and performance (analytics).

• (If enabled) Provide tailored ads or remarketing.

You can disable cookies in your browser. California residents may opt out of “sale” or “sharing” for advertising through a “Do Not Sell or Share My Personal Information” link if we implement targeted ads in the future.

6) How we share information

We may share information with:

• Service providers (website hosting, CRM, email/SMS, analytics, IDX vendors).

• MLS/IDX providers that power property search and listing alerts.

• Referral partners and co-brokers at your request.

• Regulators or law enforcement as required by law.

We do not sell personal information and do not share it for cross-context behavioral advertising.

7) Data security (Massachusetts WISP)

We maintain administrative, technical, and physical safeguards under 201 CMR 17.00 to protect your personal information. Our Written Information Security Program (WISP) outlines procedures for storing, transmitting, and disposing of data securely.

8) Breach notification

In the event of a data breach involving a Massachusetts resident’s personal information, we will promptly notify affected individuals and the Massachusetts Attorney General and Office of Consumer Affairs and Business Regulation in compliance with state law.

9) Email & SMS communications

• Email: You can unsubscribe anytime using the link in our emails. We comply with the CAN-SPAM Act.

• SMS/Text: If you opt in to receive texts, you consent to receive marketing messages from Blue Chip at your provided number.

  • Consent is not required for any purchase.

  • Message and data rates may apply.

  • Reply STOP to opt out and HELP for help.

  • Message frequency varies.
    

10) Your privacy rights

Depending on your state of residence, you may request:

• Access to or deletion of your personal information.

• Correction of inaccurate data.

• To opt out of marketing or data sharing.

To exercise your rights, contact us at [email protected] or call 1 (617)-766-0884.

11) Data retention

We retain website and lead records as long as necessary to operate the business or as required by law.
Under 254 CMR 3.00, Massachusetts real-estate records are typically retained for at least three (3) years following the transaction.

12) Third-party links and tools

Our website may contain links to third-party websites or tools (for example, mortgage calculators, scheduling tools, or MLS searches). Their privacy practices are governed by their own policies. We encourage you to review them before sharing information.

13) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest revision. Changes take effect when posted on our website.

14) Contact us

Blue Chip Realty Advisors
17 Sabina Way
Belmont, MA 02478
Email: [email protected]
Phone: 1 (617)-766-0884
Website: https://bcraboston.com

California “Notice at Collection”

We collect the following categories of personal information: identifiers (name, email, phone), internet activity, geolocation (approximate), commercial data (inquiries, saved homes), and inferences (property preferences). We use this information as described above and do not sell or share it for cross-context advertising.

Text Messaging Terms

By submitting your phone number on our website or forms, you agree to receive SMS messages from Blue Chip Realty Advisors.
Consent is not a condition of purchase.
Message and data rates may apply.
Reply STOP to cancel or HELP for help.
We do not share your phone number with unaffiliated third parties for their own marketing.

IDX/MLS data notice

Property listing data displayed on our website is provided by MLS Property Information Network (MLS PIN) via an IDX feed and displayed through Showcase IDX. These partners may collect limited device and usage data to deliver search results and saved listings. Please refer to their privacy policies for more details.

Legal Disclaimer:
This Privacy Policy is provided for informational purposes and does not constitute legal advice. Blue Chip Realty Advisors complies with federal and Massachusetts privacy laws including 201 CMR 17.00, M.G.L. c. 93H, CAN-SPAM, TCPA, and relevant California privacy provisions (CPRA). Please consult your attorney for review before publishing.